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Educational marketing

Marketing educational programs, products, and services in Australia & overseas including school and tertiary programs, places for fee-paying students, study tours, consulting services, and educational resources. Also includes schools and tertiary promotion.

Procedures

• EDM-PR-001: Advertising and Sponsorship

  Designed to maintain public confidence in the state education system by ensuring commercial sponsorship and advertising arrangements are undertaken in an open, transparent, fair and responsible manner. Applies to TAFE Institutes, Education Queensland schools and other state educational institutions, Education Queensland Regional and District Offices, Parents and Citizens' Associations, and education-related central office units of the Department of Education and Training.
  
  

• EDM-PR-003: Use of social media for departmental promotion

  This procedure is designed to ensure that all communication made and opinions expressed on behalf of the department in online communities are consistent with departmental policies and procedures and the relevant permissions are obtained before publishing.
  
  

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© The State of Queensland (Department of Education, Training and Employment) 2006.

Queensland Government