Recognising the changing face of bullying
Modern bullying is often subtle and emotional, occurring within friendships or peer groups. Behaviours like exclusion, ghosting, gossip and manipulation are harder to detect, but just as harmful as physical bullying.
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A complex and shifting dynamic—unlike traditional views of bullying, the roles of 'bully' and 'victim' are not always clear-cut. Power dynamics in peer relationships can shift, making it essential to address bullying with a nuanced and flexible approach.
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Adapting to modern challenges—government initiatives acknowledge that bullying has evolved in today's world. By addressing subtle and relational bullying, these programs ensure no harmful behaviour goes unnoticed or unaddressed.
Bridging the gap in understanding
Many young people don't identify their experiences as bullying because they associate bullying with obvious, one-sided aggression. By reframing the conversation—such as encouraging young people to 'help your mates feel safe'—we can make it easier for them to recognise and address harmful behaviours.
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Empowering young people to seek help—the word 'bullying' can feel too formal or severe for some young people, making them hesitant to ask for help. Government initiatives aim to create relatable messaging that encourages young people to speak up and seek support.
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Schools and communities working together—when schools, parents and community organisations work together and deliver similar messages, the impact is amplified. Creating a shared understanding can be enhanced by conducting local events, making sure everyone knows about anti-bullying policies and creating conversation that assists everyone to understand what modern bullying looks like to them, their students and their community.
The critical role of adult behaviour
Children and young people are deeply influenced by the behaviour they see in adults—whether at home, in schools or online. Adults who model respectful, calm and inclusive behaviour set the standard for how young people treat others.
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Avoiding emotional reactions—while emotional reactions from adults often come from a place of care, they can unintentionally discourage young people from seeking help again. Staying calm and composed ensures young people feel heard and supported.
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Adults as role models and supporters—adults who manage their emotions and communicate respectfully are not only better role models but also more effective in supporting young people experiencing bullying. This approach fosters safer and more supportive environments.
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Building trust through calm responses—when young people turn to parents, carers, a trusted adult or school staff for help, calm and non-judgemental responses build trust. This makes them more likely to continue seeking support and sharing their experiences.
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Teaching empathy and inclusion—adults can actively teach empathy by encouraging young people to consider how others feel, include peers who may be left out and stand up against exclusion or unkind behaviour.
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Encourage positive and supportive relationships—adults can guide young people to build healthy, supportive friendships and show them what respect and kindness looks like.
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Promoting safe and responsible online behaviour—adults play a critical role in preventing cyberbullying by teaching young people about responsible online behaviour, monitoring digital activity and encouraging them to report harmful content or interactions.
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Fostering resilience in young people—adults who focus on building resilience—by encouraging self-confidence, problem-solving and emotional regulation—help young people navigate challenges, including bullying, more effectively.
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Reaching out when nothing seems to be working—at times, even the most equipped, motivated and well-intentioned adults can feel their efforts are having little impact on the situation or the young people they care for. In these situations, it is important for adults to reach out for professional or additional support and to role-model these help seeking behaviours for young people.
A whole-community approach
Addressing bullying requires a united effort. By equipping adults with tools to model positive behaviour and empowering young people to recognise and respond to bullying, the government is fostering a culture of respect and safety in schools and communities.
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Supporting young people where it matters most—young people often turn to trusted adults when something goes wrong. Government initiatives focus on equipping parents, carers and educators with the skills to respond effectively, ensuring young people feel supported and safe.
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Encouraging a whole-community approach—adults who collaborate with families, schools and community groups contribute to a broader culture of respect and safety, ensuring bullying prevention is a shared responsibility.
Everyone has a part to play in preventing bullying
Bullying is complex and evolving—but no one has to face it alone. When adults model respect, respond calmly and seek support early, they help create safe, inclusive environments for young people.
With services like Parentline, the Parent Navigator and Rapid Support Teams, the Queensland Government is supporting a whole-community approach. Together, we can build school communities where every student feels safe, supported and heard.